Website Strategy, Conversion
and Rebuild Proposal
Prepared by: Vercept Digital
PROPOSAL REVIEW: Monday 14 September
Prepared for Nina Wiley and the Arizona Commercial Real Estate team. This outlines the recommended strategy, design, development and conversion scope to bring the website in line with the scale of the firm, simplify how prospects reach the right broker, and create a platform the marketing team can manage more effectively.
Arizona CRE has built the brand.
The website now needs to present better and work harder to create more opportunity.
* COPYRIGHT - VERCEPT DIGITAL. PRE-PROJECT CONCEPT.
( 01 )
Arizona Commercial Real Estate has doubled in size, strengthened its identity and built meaningful market visibility.
( 02 )
The opportunity now is to turn more of that attention into enquiries, direct broker conversations and commercial opportunities.
Arizona CRE has built the brand equity.
The website is leaving too much of its commercial value unrealized.
The Opportunity
Turn the website into a stronger commercial asset
Improve how Arizona CRE presents, converts and manages its digital presence, while protecting the brand equity and listing infrastructure already in place.
Rebuild the website around commercial performance, then elevate the design and experience around it to improve conversion.
* COPYRIGHT - VERCEPT DIGITAL. PRE-PROJECT CONCEPT.
( 01 )
Conversion-led structure
Clearer journeys, stronger CTAs and direct broker routing designed to reduce friction between interest and enquiry.
( 02 )
Modernize the experience
Elevate the existing Arizona CRE identity into a more modern, distinctive digital platform without changing the brand itself.
Phase 01
( week 1 )
Strategy & Architecture
Competitive review
Audience & buyer journey mapping
Conversion funnel strategy
Website architecture
Broker & enquiry routing strategy
Creative brief
Phase 02
( week 2 )
UX & Design
Sitemap & content hierarchy
Wireframes
Existing identity application
Responsive design system
Page layouts
Conversion components & CTAs
Phase 03
( week 3-4 )
Framer Development
Responsive Framer build
Team & broker CMS
News / press CMS
Broker-level contact routing
Buildout / Showcase integration strategy
Content migration
SEO-conscious URL migration
Performance optimization
QA & testing
Phase 04
( week 5 )
Launch & Handover
Website go-live
CMS setup & training
Redirect / indexing checks
Analytics & conversion tracking checks
Final platform handover
( 01 )
Ochsner Interests
Website inbound has included a $50M acquisition opportunity, $20M energy transaction and engagement from a $240B firm.
( 02 )
Glengarry Capital Group
$60M+ in deal flow generated through website inbound.
The goal is not simply a better-looking website.
Arizona CRE has already invested significantly in its digital presence.
This project is designed to make that investment work harder through stronger conversion, clearer buyer journeys and a more effective platform.
Strategy, Buyer Journey & Wireframing
Website UX, Copywriting & Digital Design
Framer Development, CMS, Migration & Launch
Total Investment
$15,000
( Commercial Terms )
Commercial terms and project start date to be confirmed following proposal review.
From proposal to project
Built around commercial outcomes, not just strong design and dev.
VERCEPT works with firms where credibility, complex buyer journeys and high-value opportunities make the website commercially important.
Strategy, messaging, UX, conversion architecture, design and development remain connected throughout the project rather than being separated between multiple teams.
The result is one platform designed around both how the firm should be perceived and what prospective clients should do next.
years
in the industry
Days
Avg. Until First Inquiry
%
Institutional Finance Focused
$
B
CAPITAL INFLUENCED
Saif & Nate
Co-Founders, SIGU Capital
